Panasonic Smart Home #MyVIP Dog Love Facts & Contest

anasonic Smart Home cover

We love doggy facts here at Wag The Dog UK and we were happy find that Panasonic Smart Home just conducted some research about the UK’s pet owner and how they treat their pets. I can tell you it’s the dog love facts that I just wag for!

Also, they’re running a competition to win a luxury weekend for you and your pet at an animal-friendly hotel and spa, as well as a few other things.

So why not show how much you love your Very Important Pet,  by sharing a picture or video of you both feeling the dog love! Have a little read to see that us dog lovers are a fantastic pack and find out how to enter your pooch in the contest.

See our Wag N’ Review of Panasonic Home Monitoring Doggy Review

Dog Love Facts

We Brits might have a reputation for a stiff upper-lip, but when it comes to our pets that goes out of the window. We’re potty for our pooches, and we know it.

Recent research from Panasonic Smart Home has revealed that 75% of us talk to our pets, despite 53% acknowledging it’s futile as they can’t help us. We converse with them about everything. From 28% of us discussing personal problems to 26% who talk about their partners. 18% of us have even asked them for advice! One respondent even questioned their dog when they returned to find it ‘on the phone’. Maybe that’s because 80% of pet owners in the UK believe their pet understands what they say to it.

panasonic Smart Home talk

But our desire to pow-wow with our pooches on isn’t limited to when we are at home; 53% of us wish we could talk to our pets even when we aren’t with them. That’s why the new Panasonic Smart Home system is so perfect for pet monitoring, the two-way audio on the camera lets you check-in and chat with you furry friend from your smartphone from wherever you are.


Our power to anthropomorphise our pets knows no bounds. In fact around 60-70% of pet owners identify as humanisers, with Panasonic’s research finding that 79% of respondents see their pet as a member of the family. 56% of Brits celebrate our pets’ birthdays the same way we would our own!

panasonic Smart Home birthday

77% of us admit to completely spoiling our animals with 49% of us spend at least £50 and up to £250 a year on additional luxuries for our pets such as gifts of clothes, beds and luxury treats. In fact, 9% are even spending up to £500 a year! Market research predicts that total spending on pet care is expected to rise by 2% a year until 2019.

When we’re ready to splash the cash on our moggies, pooches, bunnies and more we indulge in a range of treats.

  • 69% use food as a special treat
  • 42% buy gifts including toys, clothes and bedding
  • 35% let our pets break the rules as a treat, by sleeping in the bed or eating from the table
  • 29% of us even take them on trips to their favourite places

panasonic smart home

We might be spending a pretty penny on our furry friends, but 58% of Brits says their pets are worth it. That’s because 32% of us consider our pets our best friends, and 79% treat them as a member of the family.

Panasonic Smart Home #MyVIP Contest

Panasonic is encouraging the UK’s pet pamperers to show how Very Important their pets are, by sharing photos on social media using the #MyVIP hashtag for the chance to win the ultimate pet (and owner) pampering weekend.


By entering the competition, you could win:

  • Luxury hotel stay at a Red Carnation Hotel
  • A spa experience for the winner and their pet
  • A professional photo shoot for the winner and their pet courtesy of Red Letter Days
  • Panasonic Smart Home Monitoring Twin Camera Kit
  • VIP Hamper of personalised treats for the winner and their pet

For more information and terms and conditions visit our website

Disclaimer: We would like to thank Panasonic home monitoring system for supplying us with their research and contest information.