Privacy Policy

Privacy Policy and Data Protection

This policy sets out how Wag The Dog UK uses and protects any information or data that you provide us.

We are fully compliant with the GDPR (General Data Protection Regulation) rules 25th May 2018 – regulations which apply to all companies processing and holding the personal data of visitors residing in the EU. This ensures your privacy and information security. If you would like more information on your right under the GDPR, please follow this link

Wag The Dog UK is committed to ensuring that your privacy and data is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Wag The Dog UK may change this policy from time to time by updating this page. You should regularly check this page to ensure that you are happy with any changes. This policy was last updated on 23rd May 2018.

At Wag The Dog UK, we are committed to protecting the privacy of our customers and website visitors. All members of staff fully appreciate the importance of data privacy and security of data on the Internet and we treat all your personal information as strictly confidential.

Under no circumstances will we sell, trade or rent your personal information to a third party without your advance permission.

Information submitted to us is only available to employees managing this information for purposes of sending you emails and for doing marketing analysis and to contracted service providers for purposes or providing services relating to our communications with you.

Wag The Dog UK website offers secure HTTPS access to all the transactional areas of the site, using high-level SSL encryption technology.

If you provide your pet’s photo then you give us permission for the photo and name of your pet to be used across the site in areas such as in the Pet Gallery and in other relevant social media applications. PetsPyjamas reserves the right to discontinue this program or to alter the terms and conditions at any time without notice.

Who we are

Our website address is:

Wag The Dog UK and its parents, subsidiaries, affiliates, agents, representatives, consultants, employees, officers, and directors — (collectively, “Wagthedoguk,” “we,” or “us“, “our) is an online blog and information platform for Users to seek information.


What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

*Information and data we may collect from a business requesting to list their details on Wag The Dog UK

  • Business name
  • Personal name
  • Address, phone numbers, email address
  • Demographic information such as postcode
  • Information relevant to your business/services/products

We require this information to understand your needs and provide you with a better service.

Wag The Dog UK does not store or intend to store any credit/debit card numbers or any other financial detail.

If you require your listing, business or personal details to be removed we will do so at your request.

*Information and data we may collect from a visitor using Wag The Dog UK

When making an inquiry to a listed business on Wag The Dog UK, we may ask you to provide:

  • Name
  • Email address
  • Phone number
  • Inquiry request

This information will be passed to the listed business whom you wish to make the inquiry to.

When leaving a review on a listed business page, we may ask you to provide:

  • Name
  • Email address
  • Review comments including a 5 paw rating

Your name, comments and rating will be visible on our website, we will not show your email address or share your email address with the business or other visitors to Wag The Dog UK unless we are required by law to do so.

All the information we collect will be stored on our server.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Shopping Cart

All data processed through our online cart platform is done so through highly secure servers.

We do not disclose customer information to third parties other than for dispatch purposes (couriers etc) or when orders are processed via third parties as part of the order fulfillment. Third parties are not permitted to disclose any of our customer’s details to any other third party or use customer details in a way that is not related to order fulfillment. Wag The Dog UK never discloses information to third parties for any reason other than fulfilling orders. The only time we would share information is if we were permitted or required by law.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Data is collected via Google Analytics, which tracks site usage and traffic information but your personal information is not provided to them.


Information such as your address, phone number, email and so on are strictly used only to process your order, collect product feedback, notify you about the status of your order, or send you our newsletter if you have chosen to subscribe to that. We do not send unsolicited marketing material. Only subscribers to our newsletter will receive emails from us about site news and promotions. Subscribers can, of course, unsubscribe at any time. After a purchase has been made we reserve the right to send emails to customers under the banner of “legitimate interests” namely abandoned basket, feedback request and follow-up request emails.

Data collected by this site is used to:

a. Take and fulfil customer orders

b. Administer and enhance the site and service to customers and potential customers

If you created an account you can easily access and amend the personal data we hold by logging into your account. Information such as IP address and most recent log-in is not visible but can be requested. If you checked out as a guest you will not be able to access your personal data via an online account as you do not have one but you can request to see the personal data stored against your order or amend it.

Your customer account can be deleted if you wish. Please email us if you would like to have your account deleted. However, please note that for any orders you have placed your details will still remain on our system and be associated with that order. This is due to VAT regulations, which request that we keep all records of VAT transactions for a minimum of six years.

The social media share buttons only transmit data once they have been clicked. The only data the social media’s servers receive from our site is referral information from the page, such a product title, and image. No personal data is transmitted. Should you choose to use it, the Facebook login feature works in a similar way, and no personal information is transmitted to Facebook. However, once you have clicked on the button, any data that is gathered from your Facebook accounts, such as name and Facebook ID, will be stored for you. This can be deleted if requested.

All debit or credit card information is entered via our payment processor’s secure PCI DSS compliant servers ( PayPal). We do not store or collect any complete debit or credit card information. We are notified and can see the results of your payment however we cannot see, modify or copy your payment details.


If you have an enquiry about our privacy policy, please contact us at:


How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Wag the Dog UK